Web push notification

apply the push notifications principle from mobile telephones to desktop computers, without requiring users to have and/or install an app to receive them. With web push notifications, you have access to a brand-new marketing channel that enables you to send notifications to potential and existing customers while their web browser is open. What is more, users do not even need to be visiting your website at the same time you send a notification – they simply have to be online.

This is how it works

From visitor to subscriber

A potential customer visits your website. You decide at which point you will ask specific visitors whether you may send them web push notifications in the future to inform them of special offers, additional services or interesting news items.

8% to 30% click rate

Using the self-service tool, you send notifications independently to your subscribers. You can plan notification deliveries in advance, have them sent automatically, and divide your subscribers into segments. This way, different target groups can be sent different notifications. During the follow-up campaigns, you can send your subscribers a corresponding notification after a pre-determined action of your choice has been fulfilled, e.g. a survey 10 days after a purchase.

Transparent dashboard

The dashboard provides you with an updated overview of all your web push campaigns. Subscriptions, sent notifications, clicks and resulting sales – all the facts and figures are reported to you clearly and in real time.

More striking than a newsletter

Web push notifications can best be compared to newsletters. The difference is that instead of having to sign in to their email account, subscribers receive the notifications directly in their browser – regardless of which website they are currently visiting. This means that click rates are far higher than those of newsletters.